10 THINGS SELLERS NEED TO KNOW

Justin Tupper — Mon, 12 May 2008 13:47:42 +0000

Sellers should consider the following when selling their home:

Price. Pricing the property at or slightly below market is a smart selling strategy in today’s market place.

Have a strong marketing plan and advertising campaign in place. If you hire a Realtor, make sure he or she presents you with a unique marketing plan in writing for your home and provides you with copies of your home’s weekly advertising.

Open houses do Not sell homes.

Real Estate Agent’s selling track record. Ask your real estate agent how many homes they have sold recently in the last three to six months.

Brokerage company support. What additional advertising and other services does the brokerage company provide? Does the brokerage company have their own title and escrow services?

Length of Listing. I recommend listing your property for 60 or 90 days to start. Your home should sell in 44 days or less no matter what market conditions are if you have priced it properly and marketed the home to qualified buyers.

MLS. Will your home be placed in the local MLS?

Legal Fees and Closing Costs. Have the title or escrow company prepare an estimate of your closing costs and fees. Some states use attorneys to close real estate transactions so you should ask in advance if there are any additional attorney fees as well as title fees.

Safety concerns. Ask whether your Realtor will be using a lock box to show your home or will the Realtor accompany all prospective buyers and other brokers on showings. Some brokerage companies charge reduced commission fees if Sellers show their own homes to prospective buyers.

Contract Terms. What if any are the amounts of buyer’s deposits and are they refundable or non-refundable? What types of inspections will there be and what are the inspection fees? How much in commissions do I owe? What are the Seller’s disclosure responsibilities and other laws I should be aware of?

Since all of the above items are important, be sure to ask your Realtor these questions in the very beginning so there is no disappoint, frustration and misunderstandings.

To find out more about my proven methods on how to get any home sold faster regardless of the market in 44 days or less, you can get a copy of my easy to read 40 page e-book entitled“Rapid Real Estate Sales, The Secrets Revealed” today, together with the never before released “Website Rolodex” for one ridiculously low price of $29.00 by visiting my website athttp://www.rapidrealestatesales.com/ or simply CLICK HERE TO ORDER.

Is The Price Right?

Justin Tupper — Mon, 05 May 2008 20:37:52 +0000

Market Conditions Rule-Supply and Demand

Supply and demand influences the price at which your home will sell.

Proper Pricing To Stand Out in the Market

Pricing your home so that it stands out from other comparable properties is crucial, especially in today’s market. When pricing your home you must take into consideration current market conditions as well as location, upgrades and amenities, number of bedroom and baths and comparable home sales in the area. No seller wants their home sitting on the market and getting stale. So keep in mind that no matter what the market conditions are, if your home is priced right, it will sell. Your home should sell in 44 days or less.

AVOID OVER PRICING PITFALLS

Many sellers make the mistake of overpricing their home. Avoid this pitfall from the beginning. However, if you choose to price the home high and it does not sell, then you will have to keep reducing the price until your home does sells. Ask your Realtor for a weekly update of comparable home sales in the area. Buyers avoid making offers on overpriced priced homes because they don’t want to do business with unrealistic sellers. It is wiser to price your home correctly in the beginning.

Tips to Selecting the Right Price.

Price at or below market.
If you decide you want to price the house around $500,000, then list it for $499,900 instead of $500,000.

To find out more about my proven methods on how to get any home sold faster regardless of the market in 44 days or less, you can get a copy of my easy to read 40 page e-book entitled“Rapid Real Estate Sales, The Secrets Revealed” today, together with the

never before released “Website Rolodex” for one ridiculously low price of $29.00 by

visiting my website at http://www.rapidrealestatesales.com/ or simply CLICK HERE TO

ORDER.

Fizzle Or Sizzle

Justin Tupper — Wed, 30 Apr 2008 00:17:27 +0000

FISBO VS. FSBB

(For Sale By Owner or For Sale By Broker)

A FISBO property is a For Sale By Owner property. The decision to sell by owner is contemplated by many Sellers and some are successful, especially in a Seller’s Market where there is high demand and low inventory.

FIZZLE OR SIZZLE

FISBOS are faced with the questions such as what price do I list my house at? Where should I advertise? What are the real estate disclosure laws that I need to be aware of? The majority of FISBOS gets tired and frustrated with the process and end up listing their property with an experienced broker who specializes in their area, has a network of buyers and other brokers to market your property to and is a skilled negotiator.

WHAT SELLS HOMES

In order for a home to sell, the home must be priced right, qualified buyers must be shown the property and the buyer and seller must be able to negotiate successfully.

POWER OF THIRD PARTY NEGOTIATORS

Most residential homes are sold by real estate brokerage companies because selling your own home is not so easy. Many real estate agents make the same mistake of thinking they can sell their own properties because they know the real estate business and have more knowledge than other sellers. I recommend to my friends who are Realtors to at least co-list their properties with another Realtor, and pay them a small percentage for negotiating the transaction. The power of a third party neutral negotiator takes the pressure off buyers and sellers because emotions can run high during the negotiating process.

To find out more about FSBOS and my proven methods on how to get any home sold faster regardless of the market in 44 days or less, you can get a copy of my easy to read 40 page e-book entitled “Rapid Real Estate Sales, The Secrets Revealed” today, together with the never before released “Website Rolodex” for one ridiculously low price of $29.00 by visiting my website athttp://www.rapidrealestatesales.com/ or simply CLICK HERE TO ORDER.

I had 1783 people view my newest listing last Thursday

Justin Tupper — Thu, 27 Mar 2008 00:17:39 +0000

On the average I have over 1500 people view my newest listings

within 4 hours…. That’s right and I’m not talking about look at digital pictures

I mean the take a guided tour through the entire house as

I point out things like molding,hardwood, the size of the

closets and even the flaws…. I’m sure to find flaws even in the brand new

homes that I list…. You maybe saying… This guy is nuts he points out flaws in houses that he is trying to sell the answer is ….. Absolutely! But, before you thought about how I point out the flaws you had to be asking yourself….. how in the world does he give a personal tour to that many people on one property in one day. A lot of Realtors are happy to have 4 people show up at an Open House even when you provide them lunch and a raffle prize!

Well with the advent of the Web 2.0 I have been shooting guided video tours for 2 years now….like this one…

www.135sunset.com

When you watch this you will feel like you are the only person that I’m talking to. In fact there have been studies shown that people continue to watch “reality TV” because of the unpredictable nature of it.

See people tend to pay more attention to guided tours, because of just that… not only do they want to see the home but, in many cases they want to see what I’m going to show next…. Its kinda like ” JustinTV” I actually have started to call it “Reality Real Estate”.

By filming these guided tours I can get more people to see the home in less time then ever

before….

Lets face it no matter what the market conditions are in the market you may be

selling in, it always comes down to a numbers game. By that I mean the more people that take a complete tour of any

home, the better chance that you have of selling the home…..right.

So by using guided video tours it is really simple

to send a online streaming video out to your complete list of buyers and investors….. you do have an e-mail list don’t you?

If you do not….. shame on you… but, not to fear we will cover that in future…

This is the future of how we use the web and certainly of the future of how we

sell Real Estate….. (the future has been here)

Here is the best part of these tours…. They can be done for not a whole bunch of money!

In the next few weeks we will be going over more benefits to using video and some of the tips

so I can help all of you get up to speed on how to use video … (or help you start)

to help you sell more homes quicker.

Until next time…….

Justin Tupper

PS. For more valuable Tips on …How to Sell any Home in Any Market in 44 Days or Less

simply go to www.rapidrealestatesales.com and grab a copy of my new e-book.

The Not So Open House…

Justin Tupper — Sun, 30 Dec 2007 21:49:15 +0000

The Odds are pretty darn slim that you are going to find the house of your dreams at a Sunday afternoon open house…. So I also think that the odds are equally as slim that any buyer will find their dream home at a Open House. Lets just face it the thought of Opening your home up to the public on a Sunday afternoon is less than appealing in the first place.Normally what happens is that you have a few nosey Neighbors comeby and want to know where you are moving… and most importantlythey want to know the asking price of your home. Because after all, their house is nicer than yours, in their eyes and if yoursis worth X than theirs is worth even more!Or its just other folks who are out on their Sunday afternoon drive and see the sign in the dirt so they decide to stop on in…. Most of the time they know little about the house and even more often they can not afford the house anyway.After all, when you go out on your Sunday afternoon drive aren’t you going to the neighborhoods with the big houses in them, the houses that you will live in “one day” Now there may be the occasional neighbor that comes by to checkout your house not because they have any desire but, they do have a relativethat wants to move close…. In those rare occurrences that can be a good thing because neighbors can be good marketers for your home if they are looking out for friends and family.But all and all, I have found the traditional “Open House” to be a total waste of time…. In fact, I just don’t do them anymore… If a seller really thinks they matter that much I suggest they have one and when theyare truly ready to sell their home, give me a call and I will be happy to marketthe house for them. Under certain circumstances there are 2 forms of an “Open House” that I recommend.The first is an invitation only Open House. This where I invite the top producers to the house and treat them the way they deserve too be treated. Many times I will have a catered meal or something nice. I once hosted onethat included a FREE car wash done while they where touring the home. Thesefolks are Top Producers because they pick up the phone and find buyers for properties. It is important to spend time making them aware of a nice house.The Second form is the “30 Minute Open House” These are for the public.These are to be used if the house is getting a lot of call and can be a tool to produce “the fear of loss” or “a hot property” All you do is once you start to market the house if you get a few calls on the same day schedule all the showing in a 30 minute period either on the same day or the following day.The goal here is to have people showing up at the same time or within a few minutes of each other. This creates a feel that that your property is “hot” and it can also make people produce an offer quicker…That’s the name of the game!Justin Tupper

If you are not going to use me as your agent….. use someone else!

Justin Tupper — Mon, 17 Dec 2007 13:26:17 +0000

While I certainly understand that everyone who reads this entry will not use me as there Real Estate Agent.. However, I strongly recommend they use someone.

Many of you who read this are saying “of course he is going to recommend that sellers use agents. The guy is an agent himself… That’s kinda like job security!”

Well, that actually has nothing to do with it!

One of the biggest mistakes that I see is when people try and show their own home to perspective buyers. It can be a total nightmare….

In fact, I request that the owners of the home are not present when I show a property….

Why?

Because a perspective buyer does not need to know everything that has happened in the house over
the time the seller has lived there.

Now, I’m in NO way trying to say that a seller should not fully disclose everything pertaining to the condition of the house…..

I’m talking about all the stories that sellers love to talk about as they show the house….. How this room used to be little Johnny’s until he went to college…. Or this is where we put the Christmas Tree…. or the dining room can seat 23 because that’s how many we have for Thanksgiving every year…

Perspective buyers want to envision how this will be there dream home and the amazing memories they will soon make in there NEW home!

Most buyers will feel uncomfortable with you showing them your home. They are going to associate the home with you, your stories, your family, your history.

They don’t need to know every little tidbit of memorabilia your house holds for you; they need to know that this home can be theirs.

Regardless of the condition of the real estate market, selling a home, although personal, is still a business transaction.

Let the professionals handle the showings of your home. .

Allow time for the buyers to feel comfortable in your house and to start picturing themselves living there. Get out of the house for the showing….

This tip alone will save you thousands when you put your house on the market!

To Sell Or Not To Sell….?

Justin Tupper — Tue, 11 Dec 2007 14:34:08 +0000

Your first thought when you read that headline maybe….

What do you mean? “Everyone who puts their house on the market wants to sell it!”

Well my friend that has not always the case …. You see from 2004 to 2006 the market made your decision really easy.

All you had to do was hire a real estate agent with a heart beat, find out the price of the last house that sold in your neighborhood add 20% to your price, stick a sign in your yard and have the agent post it on the local MLS (multiple listing service) and wait for
your phone to ring…..

It was much more like fishing than selling real estate!

Heck, in some markets the biggest problem for the agent was how were they going to handle
a multiple offer situation.

I can recall when those where referred to as a real pain in the rear end!

My how times have changed!

I don’t need to tell anyone times have changed…. all you have to do is pick up a
newspaper or turn on the nightly news and they will remind you of that real quick….

Gone are the days of the ” If it sells or not its no big deal.” or “We’re not in a hurry” or my favorite….”If someone wants to give us our price… we’ll sell.”

See there are a bunch of circumstances that have happened outside of our economy (the largest factor) that I feel added to the current problem… I could start telling you about how this is really a lending crunch and its the Banks that have gotten us in this tough market or I could tell you that there are all these people who bought on spec and they are the real problem here…. I could even try and convince you that it has something to do with gas prices. Doesn’t everything?

But I feel that the underlying problem is pricing….. yep pricing!

Incorrect pricing has allowed housing inventory to climb to an all time high….
There are more houses on the market right now than ever before….

Heck, if the builders stopped building houses tomorrow morning it would still take many market 2-3 years to
eat away at the large inventory that has been produced over the last couple years.

Here is a simple fact…

Well priced homes sell. Period!

Some of you maybe saying “well we have our house listed for almost what we paid for it and it has not sold” well if that’s the case I have some real bad news for you…..

You paid too much!

See because of the information age and the access of information that is at your finger tips (the computer you are staring at right now) The home buying crowd has become a knowledgeable group of people… there are way to many choices out there for them to make right now….
and they also know value when they see it.

A COMMITTED SELLER (yes those two words are in all caps for a reason) must first start
with price…. and once a real “value based price” is set then they must really commit…
If they say things like this……… “lets just price it at X and see if we get an offer”

They are not committed…

“we don’t want a for sale sign in our yard”
They are not committed….

“we need 24 hour notice to show the house”
They are not committed…

“please don’t put it on the MLS” or “we don’t want our neighbors to find out”
They are not committed…

So if you are an agent that is reading this I challenge you to make sure that your sellers
are committed to selling…. Have the tough conversation with them early….
Instead of having to deal with an expired listing in 6 months because
the price was never right and your seller was not committed to sell in the first place.

If you are a seller reading this who is considering putting your house on the market.

PLEASE decide right now if you really want or need to sell and first establish a good price.

A good price is not always what you think your house is worth… its most likely much less. A good
price is what you would spend your hard earned money on to buy the house again….

The last thing any market needs right now is more overpriced inventory…. First decide(commit) if you are going sell your house….. Then price it right…… (if that takes getting an appraisal…do it)

That is all I have for you today. In the coming weeks I will be giving you tons of other tips that will help you sell your house in 45 days or less in any market!

Sincerely,

Justin Tupper
Remarkable Real Estate Tips